February 9, 2023

Meet Cheddar's Head of Partnerships, George Greaves.

As Cheddar disrupts the world of rewards, we wanted to introduce our rockstar Head of Partnerships ...

Luke Ladyman

What does Head of Partnerships involve at Cheddar?

My day-to-day is engaging brands and bringing the exciting world of Cheddar to life. The best part is brainstorming with clients and the team to unlock the many opportunities this rich historical banking data and laser focused targeting presents. We may be known for our reliable segmentation of new, lapsed and existing customers, but there’s so so much more we offer.

Give us a brief history of your time before Cheddar?

I’ve worked for years in travel and retail consulting on everything from holiday lets to fine wine. I even had a brief stint as a hopeless cocktail bartender.

What excites you most about Cheddar?

Everything. It’s amazing to be at the cutting edge of retail marketing and work with an extraordinarily talented team. For users, Cheddar offers seamless rewards personalised to their spend, enabling them to save money easily. They simply need to shift their spend to the brands on the platform. For retailers, it’s the sweet spot between engaging hard to reach audiences and ensuring their rewards drive incremental revenue. Actual. Incremental. Revenue.

I also get to fly Luke’s plane ✈️ (Luke = Cheddar's co-founder)

What may people find interesting about you outside of creating Cheddar?

I’m related to Aleister Crowley, ‘the wickedest man in the world’ 👻

Most used cashback brand?

They may be new to the platform but it’s looking like soon it’ll be ‘Just Eat’!

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© 2022 Cheddar | Cheddar is the trading name of Cheddar Payments Limited, a company registered in England and Wales (No. 12895809).

Cheddar Payments Limited is authorised and regulated by the Financial Conduct Authority. Our Firm Reference Number is 940075.